Understanding Media

Understanding Media

The Extensions of Man

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This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
Publisher: ** E-Book // Click on DOWNLOAD link to place holds
ISBN: 9781584235125
Branch Call Number: EBOOK TEXT
Additional Contributors: Gordon, W. Terrence 1942-
Alternative Title: OverDrive


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