Our Brand Is CrisisDVD - 2016
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Jane: You know, we want the money and the power and we want to grab that brass ring and... You know where that (brass-ring) comes from, don't you? The... the brass ring, that's from, um, carousel rides. That was the prize that you could grab so you could keep going around. What I was doing. I just kept going round and round and round. So I got out. I got off the carousel. It's like someone said... "If you don't like the road you're on... start paving another one."
(Voices on IMF:) Is it soul stealing? Yeah, it's soul stealing. It's advertising. You convince people of something they don't need, and then you give it to them, and then you...And then you profit from it. I mean, this streamlines the process.
"Llamas. They supply us with meat, with wool, with milk." With new scientific farming methods, they can... can provide the key to Bolivia's economic recovery. Key to jobs. For centuries, the llamas led us through the mountains. "Now this animal will lead us to prosperity."
Jane: Lyndon Johnson was running for congress, and he tells his campaign manager to start a rumor
that his opponent fxxks pigs. And the manager said, "nobody's gonna believe that." And he says, "I know."
I just want to hear him deny it."
Castillo: You know what, Eddie? A leader must be a father to his people. I've always believed that. Sometimes a father has to be strict with his children for their own good.
Jane: Oh, God damn it. You people drive me crazy. You pretend like you're this normal person, this lovable mother, this working wife and shit, and that's what makes you so dangerous.
Nell: I don't know what you're talking about.
Jane: Of course you do. Of course you do. Blackmail, manipulation, sex, embezzlement, extortion, racketeering, all that white-collar crap that you cut with a smile while you make cupcakes for the PTA.
Ben: Jane, how many times have you gone against Candy?
Jane: Uh, three or four times.
Ben: How many times has he beat you?
Jane: Uh, three or four times.
Jane: That's the world, that's politics. That's how it works. It starts out with big promises and ends up with jackshit happening. But the like the man said: "If voting changed anything, they'd make it illegal."
Castillo: Sometimes a leader has to do what's good for the country, whether the people want it or not. Now, whether you want it or not, okay, globalization is good. Market economics is good. It's the only thing that'll take you out of poverty.
Jane: Well..."A man's strengths flow from the same well as his weaknesses." Okay. You don't change the man to fit the narrative. You change the narrative to fit the man.
Nell: That's excellent.
Jane:Thank you, Nell. How can a narrative fit a man? Just take it in a minute, will you? Exactly. "People forget what you say, but they remember how you make them feel." ... Warren Beatty.
Jane: Everyone, we're... oh. We are gonna do something to Rivera that no politician wants to have done to them. We are going to define him. The attack line is that he's a crook, he's corrupt,he's inexperienced, and he lies. Every day, we are gonna ring the big feet... "El Diario,". "La Razón," "La Prensa," and we are going to spoon-feed them their Rivera story. We're gonna go through every quote he's ever given, every person he's ever met, every vote he's ever made, and we are gonna look for ways of using it against him.
Jane: People don't like you. But that's okay. "Since love and fear can hardly exist together," if we must choose between them, "it is far safer to be feared than loved." That's Warren Beatty as well.
Ben: No, it's not. It's Machiavelli.
Jane: Sorry. I was just totally kidding. Fear. Let's talk about fear. The most effective political spot ever made... "Daisy." Pretty much won the election for Johnson, and it was shown once. Basically, this ad suggested that if Goldwater got in instead of Johnson, the crazy bastard would unleash a nuclear holocaust that would just blow up the world. So now this became a choice between saving the world and dying. You see, when voters are looking for hope, they always go for the new guy. But when they're scared, they look for a wartime leader.
Jane: "Attack your enemy where he is unprepared. Appear where you are unexpected."
Ben: Hmm. It's Sun Tzu again. I know. I'm just not a big fan of "art of war" quotes.
Jane: Oh, yeah? Why not?
Ben: Because you can use them anywhere. And I don't think that modern democracy has anything to do
with ancient Chinese warfare.
Jane: Yeah, well, no disrespect, Ben, but that's why you're 30 points behind, okay?
Pat: What are you reading?
Pat: Oh, the German theme. ... Something good?
Jane: "It may be possible to hold power based on guns. It is far better to win the heart of a nation."
Pat: Pat Candy: You know, when Adlai Stevenson was running for president A woman came into him on a rally one night and said, "Every thinking person will be voting for you." Stevenson said "Ma'am, that's not enough. I need a majority."
Ben: It's all about extremes in Bolivia. It's the highest, most isolated country in South America. You know, you got a wealthy urban elite who have been dominating political and economic life for centuries, but the vast majority of the population are dirt poor. Now, they've had decades of military juntas, bloody coups,
tanks on the street..
Nell: - What we can say now for sure is that the opposition is going to play you as the oligarch. The elitist. So, what we're going to do is invert that. We're gonna show the people that, in fact, you are not the stooge of the corporation, but one of them. We want to show the people the warm, likable Castillo. And that's why we've brought our strategist in, the great Jane Bodine, to give us some insight on how we'd do that..Uh...I mean, ... When we were on the plane, she said to me, you know, "Shakespeare once said, 'if you take a great man...if you take a great man and cut off one of his hands'" (From Titus Andronicus by Shakespeare,)
How important is honesty? Well, truth is relative in politics. The truth is what I tell the electorate the truth is. In politics, money does talk and it's about to do a lot more talking. The U.S. supreme court now has lifted limits on campaign contributions, ushering in a new era of unfettered political spending.
Nell: Ever heard of a disposable?
Ben: No, what's a disposable?
Nell: It's what the CIA call an agent who's expendable and deniable. She has no kids, no family, no life. I've seen her take a dead horse and bring in a landslide. So...If she turns this thing around, well, we did it together. And if she messes it up... That'll be Calamity Jane.
Jane: ... Every event that Rivera attends, very speech, you tape it. If security beats you up, you are doing your job right. And get that beating on tape. And if anyone has any qualms about this, thinks it's wrong in some way, you come and talk to me, okay? I will rent you a nice set of balls.
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