Go-givers Sell More

Go-givers Sell More

Book - 2010
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Most people think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective when salespeople think like 'go-givers' and focus extensively on creating value for the customer. Illustrating their points with a wide range of examples, Burg and Mann offer tips and strategies that anyone in sales can start applying straight away.
Publisher: New York : Portfolio, c2010
ISBN: 9781591843085
Characteristics: 193 p. ; 22 cm
Additional Contributors: Mann, John David


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karolka Oct 26, 2016

Must read ! Great book, new fresh perspective !


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