The Creative Business Guide to Running A Graphic Design Business

The Creative Business Guide to Running A Graphic Design Business

Book - 2009
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This book is the go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
Publisher: New York : W.W. Norton & Co., c2009
Edition: Updated ed
ISBN: 9780393732993
0393732991
Characteristics: 416 p. : ill. ; 24 cm

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