Getting to Plan B
Breaking Through to A Better Business ModelBook - 2009
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
Publisher: Boston, MA : Harvard Business Press, c2009
Characteristics: xiii, 249 p. : ill. ; 24 cm