Getting to Plan B

Getting to Plan B

Breaking Through to A Better Business Model

Book - 2009
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Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
Publisher: Boston, MA : Harvard Business Press, c2009
ISBN: 9781422126691
1422126692
Characteristics: xiii, 249 p. : ill. ; 24 cm
Additional Contributors: Komisar, Randy 1954-

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