The Third Screen

The Third Screen

Marketing to your Customers in A World Gone Mobile

Book - 2011
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Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen--the mobile device--is redefining the role of the consumer.
Publisher: Boston : Nicholas Brealey Pub., 2011
ISBN: 9781857885644
Characteristics: xxvi, 230 p. ; 24 cm


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