Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your Competition

Book - 2008
Average Rating:
Rate this:
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.
Publisher: New York : Portfolio, 2008
ISBN: 9781591842231
Characteristics: xx, 474 p. ; 23 cm


From the critics

Community Activity


Add a Comment
debwalker Mar 15, 2011

At close to 500 pages, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki could be called an encyclopedia of entrepreneurial advice. This book is filled with hundreds of practical nuggets of wisdom and good advice presented in Guy Kawasaki's fast reading, enjoyable style.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at CALS

To Top