If You Want to Make God Really Laugh, Show Him your Business Plan

If You Want to Make God Really Laugh, Show Him your Business Plan

The 101 Universal Laws of Business

Book - 1999
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Why are so many businesses such depressing, poorly directed messes? Ask Barry Gibbons, enlightened capitalist, high-spirited wit, and the man who nearly singlehandedly pulled Burger King out of a long, disparaging slump, rendering it robust and dynamic (without cutting heads).

In this rollicking, iconoclastic book, Gibbons blasts apart the thick wall of hubris, hierarchy, regimentation, and exaggerated complexity so endemic to the corporate world -- and lays bare his 101 "Universal Laws of Business, " commonsense truths about how to run a business profitably and well. His sage witticisms and sensible opinions cover motivational theory, limited terms for business leaders, being big but acting small, hurdling marketplace barriers, unhealthy profit, new branding, innovation, information technology, and more.

Publisher: New York : AMACOM, American Management Association, c1999
ISBN: 9780814404980
0814404987
Characteristics: xix, 195 p. ; 24 cm
Alternative Title: 101 univeral laws of business

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