Going Negative

Going Negative

How Attack Ads Shrink and Polarize the Electorate

Book - 1995
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This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses through nasty and personal attacks.
Publisher: New York : Free Press, c1995
ISBN: 9780684822846
0684822849
Characteristics: viii, 243 p. : ill. ; 24 cm
Additional Contributors: Iyengar, Shanto

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