Turning Lost Customers Into Gold

Turning Lost Customers Into Gold

And the Art of Achieving Zero Defections

Book - 1994
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The average company loses 20% of its customers a year. But most managers don't realise that retaining a mere 5% of these defectors could boost profits enormously. Why? Because loyal customers spend more, refer new customers, and are less costly to deal with.
Publisher: New York : AMACOM, c1994
ISBN: 9780814451106
0814451101
Characteristics: ix, 131 p. : ill. ; 24 cm

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