Effective Media Planning

Effective Media Planning

A Guide to Help Advertisers and Agencies Develop Plans That Work

Book - 1989
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A critical evaluation of the advertising industry designed to give insights into how to infuse new thinking into advertising and media strategies. No bibliography. Annotation(c) 2003 Book News, Inc., Portland, OR (booknews.com)
Publisher: Lexington, Mass. : Lexington Books, c1989
ISBN: 9780669208085
0669208086
Characteristics: x, 272 p. : ill. ; 24 cm

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