Low-cost Marketing Research
A Guide for Small BusinessesBook - 1989
How to get the most for your marketing dollar. This handbook provides clear guidelines for cost-effective, on-target marketing research for small businesses. Includes a wealth of free or inexpensive sources and methods for collecting information, nationally and internationally, and shows how to turn that information into a bigger market share for your business. This updated Second Edition includes a new section on using microcomputers in market research and reviews international variations, with an emphasis on the U.S. Includes a variety of instructive marketing research case studies.
Publisher: New York : Wiley, c1989
Edition: 2nd ed
Characteristics: ix, 149 p. ; 24 cm