Low-cost Marketing Research

Low-cost Marketing Research

A Guide for Small Businesses

Book - 1989
Rate this:
How to get the most for your marketing dollar. This handbook provides clear guidelines for cost-effective, on-target marketing research for small businesses. Includes a wealth of free or inexpensive sources and methods for collecting information, nationally and internationally, and shows how to turn that information into a bigger market share for your business. This updated Second Edition includes a new section on using microcomputers in market research and reviews international variations, with an emphasis on the U.S. Includes a variety of instructive marketing research case studies.
Publisher: New York : Wiley, c1989
Edition: 2nd ed
ISBN: 9780471919711
0471919713
Characteristics: ix, 149 p. ; 24 cm
Additional Contributors: Doole, Isobel

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at CALS.

Try searching for Low-cost Marketing Research to see if CALS owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top